Today more than ever, influencers and celebrities are branching out from brand deals and affiliate marketing and into selling their own products. The benefit of doing this is huge: Influencers who sell their own products keep a much higher percentage of each sale versus those who only receive a commission. While there are thousands of different types of merchandise people can create, jewelry is one of the least saturated influencer-products and one of the most profitable. In this article, we’re going to discuss how to find wholesale jewelry suppliers so you can source high quality, trendy pieces for your brand.
The Appeal of Influencer Jewelry Lines:
Launching your own product line provides influencers with more control over their brand image and an opportunity to forge deeper connections with their followers. Unlike commission-based partnerships, where influencers receive only a fraction of the profits, owning a sterling silver, stainless steel, gold filled, or other kind of jewelry line allows you to retain a more significant share of each sale. As a niche market within the influencer-products domain, jewelry products offers a fresh avenue for creativity and differentiation. Plus, jewelry’s emotional significance and timeless appeal allows it to resonate deeply with fans, translating into increased sales and brand loyalty.
The Untapped Potential of Jewelry in the Influencer Space:
While many influencers venture into traditional merchandise like t-shirts and mugs, the quality jewelry market remains relatively untapped. This presents an opportunity for influencers to carve out a unique space for themselves and stand apart from the competition. The jewelry market caters to a wide spectrum of styles, from chic fashion pieces to elegant fine jewelry, accommodating diverse audience preferences. By offering personalized and thoughtful jewelry collections, influencers can tap into their creativity and build a brand that reflects their distinct persona.
Wholesale Jewelry vs Private Label vs Custom Designs:
Now that you’ve decided to increase your income by selling jewelry, it’s time to decide how to obtain the best jewelry pieces for your brand. While you may be tempted to order wholesale jewelry supplies to make your own items, we suggest finding jewelry vendors and manufacturers so you can take advantage of wholesale prices and custom designs. There are a few ways to go about acquiring bulk necklaces, rings, earrings, and many more jewelry items for your brand.
How to Buy Wholesale Jewelry
Buying bulk pre-made jewelry is the most straightforward option if you’re looking to quickly build a jewelry business. When buying wholesale, you purchase pre-made jewelry items in bulk from the manufacturer at a competitive price. These items are usually marked “ready to ship” so that you don’t have to wait on manufacturing times. Keep in mind that wholesale fashion jewelry and fine jewelry distributors will require a minimum order which is usually a certain dollar amount for the total order.
Another benefit of finding pre-made wholesale jewelry manufacturers is that they often have closeout sales in case you need a discounted way to build inventory for the lowest price. When you’re researching costume jewelry manufacturers, be sure to ask them about dropshipping, which is another good option for beginner jewelry businesses.
There are a few drawbacks to buying wholesale jewelry, however. The first one is that most wholesalers don’t handle packaging for you. This means you will also have to order wholesale boxes and jewelry display cards or sell your jewelry in generic packaging. Ordering pre-made wholesale jewelry also means that your pieces won’t be custom to your specific aesthetic and vision. That said, wholesale jewelry ordering is a good option if you want high quality products, fast shipping, and a wide-selection of items proven to sell.
How Private Labeling Jewelry Works
Private label jewelry involves collaborating with a manufacturer (like Custom Fashion Jewels, Inc.) to customize existing jewelry designs with your brand’s logo, packaging, and labels. This allows you to create a more personalized collection, standing out from generic wholesale options.
Private label jewelry spans a huge variety of items so that popular stud earrings, hoop earrings, necklaces, rings, pendants, chains, rhodium plated jewelry, rhinestone encrusted jewelry, birthstone jewelry, etc. is customized for your specific brand. Private labeling is not as fast as basic wholesale buying, but experienced manufacturers like ourselves has a proven process down so you don’t have to wait six-months plus to start your jewelry business.
Private label jewelry strikes a balance between convenience and uniqueness. It gives you an opportunity to put your stamp on ready-made designs, appealing to a broader audience while maintaining individuality and fully custom packaging.
How To Sell Custom Designed Bulk Jewelry
For those seeking the highest level of creativity and uniqueness, custom designs are the way to go. With custom jewelry, you work closely with designers and artisans to bring your original ideas to life. This option offers numerous advantages, including:
- Complete Creative Control: Custom designs allow you to craft jewelry pieces that align perfectly with your brand’s vision and identity.
- Unparalleled Exclusivity: Your custom designs are one-of-a-kind, setting your jewelry line apart from the competition and establishing a sense of exclusivity.
- Artistic Expression: Collaborating with skilled designers empowers you to express your creativity and produce stunning, bespoke jewelry pieces.
Custom designs can be a lengthier and more involved process compared to wholesale or private label options but the payoff can be much higher.
Do I Have To Have Design Experience To Create My Own Jewelry Line?
No, you don’t need to have any prior experience to create your own jewelry line. The benefit working with Wholesale Jewelry Supplier like Custom Fashion Jewels Inc., is that you gain a valuable advantage, as our skilled team of designers and artisans will guide you through every step of the process. Your creative input serves as the foundation for crafting your unique jewelry line. Whether you have a paper sketch, 3D design, or even just inspirational photos of existing pieces, we’ll work with you to design your ideal necklaces, earrings, rings, pendants, bracelets and more. With our support and expertise, your lack of design experience will not hinder the creation of a stunning and successful jewelry line that authentically reflects your brand’s identity.
What Are The First Steps To Having Your Own Jewelry Line
To start your own jewelry line, take some to understand your brand and target audience. Assess what type of pieces align best with your vision, and compile some inspiration images in a folder. One important thing to think about while you’re compiling inspiration, is to think about which retailers who you imagine carrying your pieces. Here are a few more things to think about in the early stages:
1. Which materials are you drawn to? Sterling silver, stainless steel, rose gold, gold filled, etc.? Do you want to use gemstones in your jewelry?
2. Are you drawn to fine jewelry designs or trendy, costume jewelry? Do you want to be a fashion accessory brand or line known for its high quality products?
3. What types of items do you want to carry? Body jewelry like navel rings, anklets, or nose rings or traditional pieces such as necklaces, earrings, and rings? Keep in mind that most jewelry manufacturers can also branch out into custom keychains, hair accessories, and even unique features like adjustable lengths or stackable rings and bangle bracelets.
Try your hand at sketching the designs you want to see brought to life. Once you have a clear creative direction, it’s time to reach out to a trusted and experienced jewelry manufacturer who can turn your concepts into reality. Taking these steps will set you on the path to crafting a stunning jewelry line that resonates with your audience and brings your influencer brand to the next level.
