For jewelry retailers in the USA, finding a reliable wholesale jewelry manufacturer is crucial to ensuring the success of your business. However, navigating the wholesale jewelry realm can be overwhelming without the right knowledge. In this blog post, we will delve into the different types of wholesalers available to USA jewelry vendors, the types of jewelry wholesalers offer, the most popular jewelry pieces in the USA market, and the essential factors to keep in mind when choosing a jewelry wholesaler for your USA jewelry business.
Types of Jewelry Wholesalers
Distributors act as intermediaries between manufacturers and retailers. They purchase large quantities of jewelry from manufacturers and supply them to USA retailers at wholesale prices. Distributors usually have a large network, making it easy for retailers to access a variety of jewelry products. In addition, distributors are more likely to offer “ready to ship” products and may even offer same-day shipping.
The downside to working only with distributors is that prices are not as competitive as working directly with a manufacture and the pieces will not be unique to your brand.
Like manufacturers, distributors will have a minimum order policy. This is sometimes in the form of an order amount or the quantity of items (called an MOQ). Resellers will have to order a minimum number of items before the jewelry vendor will ship. This means if you’re placing an order for sterling silver pendant necklaces, you might have to order 100 pendant necklaces before the distributor will ship to you.
Jewelry manufacturers are the original source of the jewelry products. Manufacturers create and produce jewelry pieces, which are then sold to wholesalers or retailers. Dealing directly with manufactures can lead to competitive pricing, more customization options, and a stronger relationship with the source of the jewelry products (which means more reliability).
While distributors may offer benefits such as dropshipping, custom packaging, and bulk wholesale pricing, the benefits of working directly with the manufacturer are farther reaching. Most manufacturers will create your specific designs in addition to private labeling their existing product lines. You have direct influence on the jewelry appearance as well as packaging needs. Working directly with a jewelry manufacturer is the only way to ensure custom jewelry products. It is also the only way to get the lowest price.
What to Look for in a Jewelry Wholesaler
When choosing a wholesaler, USA jewelry businesses should consider the following factors:
- Quality and Craftsmanship: Ensure that the wholesaler offers high quality jewelry and expert craftsmanship. Look for certifications and guarantees of authenticity for precious metals, pearls, and gemstones.
- Product Range and Variety: A reputable wholesaler should have a diverse selection of jewelry pieces to cater to different customer preferences and market demands.
- Customization Options: If you wish to offer personalized jewelry, check if the wholesaler provides customization services or allows modifications to existing designs.
- Prompt and Professional Communication: No matter where your wholesaler is located, their communication should be prompt and professional. If they are serving a USA client base, they should be able to communicate during regular US business hours.
Popular Jewelry Products in the USA Market
Perhaps the most important factor for any jewelry manufacturer is they type of jewelry products they carry. When buying jewelry, it’s important to know the different types.
Wholesale fashion jewelry consists of trendy jewelry items usually made of affordable materials such as aluminum, brass, and rhodium and can sometimes feature gold plating or be gold filled. Fashion jewelry is also often referred to as costume jewelry. Stainless steel jewelry is considered costume jewelry though because of it’s durability and similar appearance to sterling silver jewelry, it’s sometimes referred to as fine jewelry quality.
Fine jewelry refers to jewelry made of high quality precious metals such as sterling silver, yellow gold, rose gold, and platinum. Fine jewelry typically features gemstones, including cubic zirconia.
Whether you purchase fashion jewelry wholesale or fine jewelry wholesale, the products need to be quality products. Many manufactures will send you sample products so you can approve of designs and feel confident in the pieces for your jewelry business.
When looking for a wholesale jewelry supplier, be sure to see if they carry popular USA jewelry products. The most common fashion accessories are necklaces, pendants, chains, bracelets (charm bracelets, bangles, cuffs), earrings (stud earrings, hoop earrings, and dangle earrings), brooches, women’s engagement rings, and birthstone jewelry. A versatile vendor will also offer less common pieces such as keychains, body jewelry, anklets, and even hair accessories such as combs and barrettes. In the beginning, you might not know every type of item you plan to carry in your business, so be sure to find a wholesaler that offers many options. Your future self will thank you.
Should USA Vendors Purchase Wholesale Jewelry Internationally?
Now that you know what to look for in a jewelry wholesaler, you might be wondering if you should order from a vendor in your same country or if you should order internationally. It might seem like ordering from a wholesale jewelry vendor based in Los Angeles or New York would be best, but that’s not always the case.
As we discussed, if you’re looking for custom jewelry, finding a high quality, experienced manufacturer is your best option. China has established itself as a leading jewelry manufacturer, with a vast network of suppliers and access to a wide range of raw materials. Many reputable Chinese wholesalers act as proxies to major jewelry suppliers, providing a seamless and efficient process for retailers to access high-quality products.
With well-established shipping routes and logistical expertise, shipping from China can be a breeze. Efficient shipping options, including express couriers and freight services, ensure that retailers can receive their orders in a timely manner. Moreover, buying from China often results in cost savings due to competitive pricing, allowing retailers to offer attractive prices to their customers without compromising on quality.